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Who doesn’t like to put away the pots and pans for a night and leave the cooking (and clean up) to someone else?  It’s something I love to do.  But it’s often a chore with little ones.

The Clean Diner highchair cover changes all that!  It covers the entire seating area of those nasty wooden restaurant highchairs, so gunk from previous users can’t touch your little one!  It’s so easy to use, you’ll want to dine out every night!

Available in our Original and Chic lines, Clean Diner highchair covers make dining out as easy as pie!

My son inspired this print.  When he was a baby (many moons ago), his head was on a permanent swivel for trucks.  Big trucks, little trucks, and everything in between.  If you have a truck-lover, he’ll love our Blue Trucks Clean Shopper! 

Scoop up these adorable baby changing pads and give them to all of your friends!  They make fabulous baby gifts and they’re so economical you can keep plenty for you!

So easy to use, convenient to store!  Mom’s love ‘em! 

These adorable T-shirts and Caps have been designed by Didi Fisher Weinreb for the exclusive benefit of the ESSCO-MGH Breast Cancer Research Fund!

As you may know, my father established the ESSCO-MGH Breast Cancer Research Fund shortly after my sister, Lynn, had been diagnosed and treated for the disease at the Massachusetts General Hospital in Boston, MA.  One hundred percent of every penny we raise goes directly to promising breast cancer research at the MGH.  Thanks to Didi, our fund will be getting a nice boost!

Didi is an avid Tennis Player, USPTA Certified Teaching Professional,  The River’s School Girls Varsity Tennis Coach and Tennis Director at Wayland Swim and Tennis Club.   Didi played junior tennis in South Florida and continues to compete nationally as an adult.  Didi is presently going through treatment and wanted a way to give back.  She is donating all proceeds from the sale of these funky T’s and Caps to our fund so we can cure breast cancer!  $20/T-shirt, $20/Cap.     Scoop ‘em up! To place an order, contact Didi at didiweinreb@gmail.com

$20/each. These adorable T

We’re off to the first annual Baby & Kids Fair at 7W in New York.  If you’re in town, stop by and say  hello. We’ll be in booth F8 showing off our adorable Clean Shopper line and giving away lots of goodies!

clean-shopper-banners

Deciding where to spend my advertising dollars used to be so simple.  Print or more print? In fact, back in the day (sometime around the Cretaceous period),  I worked with three national print publications and called it a day.  My phone rang off the hook.  I was living in La-La land and didn’t even know it.

Now, thanks to the explosive growth of the internet, there’s a blog/website/twitter/facebook option for every fetish and an advertising campaign to match.  I don’t have the latest figures, but one statistic I happened upon recently quoted the number of blogs on the internet at 112 million.  And that figure was from 2007! I haven’t even bothered to look up websites, but my guess is I couldn’t count that high anyway. How do you pick from all the possible sources and find an advertising solution that gives you a good bang for your rapidly weakening buck?  Honestly?  I don’t really know.

Yesterday, I was fortunate to participate in a fabulous Search Engine Webinar hosted by The Momentrepreneur Support Group.  I learned how to dissect my Analytics report (something my generationally-challenged brain should have internalized some time ago) and discovered that visitors from my site are overwhelmingly coming to us through organic Google searches (vs those organizations to whom I shell out ornate sums of money), and another big chunk are coming to us because kindly sites refer them (i.e. consumerreports.org, germfreaksguide.com, thegiggleguide.com, etc.).  In fact,  only a very small percentage of visitors to my site (4%) are actually biting on the paid-search fruit.

If 75% of visitors are coming to our site from online searches and referring sites, what does that mean for my print campaigns?

Does that mean my print ads are a waste of my already devalued dollar?  Or did my customers read the ads, forget the cleanshopper.com URL and search for Clean Shopper shopping cart covers under our keywords? Apparently, there’s an “app” for figuring that out somewhere, but I haven’t found it yet.

Through a nifty tracking mechanism we installed on the site, we can occassionally track how successful our print ads are, but the stars have to be aligned and it can’t snow.  Tough in those winter months. So far, we have found a mixture of five trade and consumer print publications that appear to work for us, but not nearly the way those organic searches or referrals do.

The print publications that have found a way to increase their viability stand out.  They incorporate FREE links, website banners and other cyber bribes that extend the life of our print ads and give our campaigns longer legs.  And who wouldn’t like longer legs?

Taking those five print publications and adding them to the list of over 112 million blogs and countless websites may not make me more cyber-ad savvy than T-Rex, but I’m at least learning how to find my way back to La-La land.

Whether ’tis nobler in the mind to suffer

the ridiculous costs of outrageous charges,

or to take arms against a sea of over-zealous

compliance regulations,

And by opposing, end them? To stop, to think.

To think, perchance to reason, ay.  There’s the rub.

For in reason, what knowledge may come?

The undiscovered land of wisdom,

from which no regulator has yet to journey,

Puzzles us and makes us ponder.

Where hath all the reason gone?

When ’tis far easier to toil overseas,

When costs are less and partners willing,

When dreams come to the meager and the small,

When such a thing as nickle and dime is

unto itself a phrase never uttered,

‘Tis it not nobler to oppose the

grunt and sweat under a weary process here

When across the sea, open arms extend?

But, if such an enterprise should be here

Would we in this regard turn away?

No, I say.

If reason, access and ability were to come this way,

Then all would be joyful and manufacturing in our fair land

would resonate to this day.

You will LOVE these totes.  Not only are they breathtakingly adorable, but they’re exceptionally roomy, totally reusable and – get this – they have extra long handles so you can easily sling’em over your shoulder!  And (this gets even better), they’re normally $6.99, but you can have one FREE just for buying $25 worth of great stuff at www.cleanshopper.com.  Wahoo!

Every time someone purchases a Pink Gingham Clean Shopper, $1.00 goes to the ESSCO-MGH Breast Cancer Research Fund. And, that dollar goes farther than any other charitable dollar you’ve ever given.  Why is that?  Because 100% of every single penny that goes to the ESSCO-MGH Breast Cancer Research Fund, goes to breast cancer research.  Oh come on, that can’t be true!  Well, happy to disappoint because that’s the fact, Jack!  See, every other charitable organization on the planet takes a cut off the top for admin purposes.  This is not a bad thing, it just means that when you give them a dollar, only .40 to .60 actually goes to the cause. With the ESSCO-MGH Breast Cancer Research Fund, we all volunteer our time, services, expertise and goods, so every penny we raise goes right to research.  So, please, buy a Pink Gingham Clean Shopper or better yet,  make a straight donation to the fund.  You can do so by clicking here. Your breasts, and those of the ones you love, will thank you!

ESSCO-MGH PSAs donated by 92.5 The River!