Babe Ease LLC.
The Original Clean Shopper Shopping Cart Cover - Since 1991
At Babe Ease, LLC, our goal is to bring innovative, affordable and quality driven baby products to families around the world.
Babe Ease founder Missy Cohen-Fyffe, knew there was a demand for her Clean Shopper shopping cart cover when she began using it with her son. At the time, Cohen-Fyffe was busy running her Public Relations company, and although she planned to bring her patented Clean Shopper shopping cart cover to the market (her patent dates back to 1991), she had yet to establish Babe Ease, LLC. Once Babe Ease was officially formed in March of 1999, the company launched its signature Clean Shopper shopping cart cover.
As demand for the Clean Shopper grew, so did Babe Ease, LLC. In 2000, the company’s first web site was launched and, with publicity from national parenting magazines, the Clean Shopper shopping cart cover became a “must-have” baby item. With ever-growing demand came the need for overseas production and by the close of 2001, the company’s wholesale division was established. That same year, Babe Ease, LLC, became a member of the Juvenile Products Manufacturers Association (JPMA) and a new product, the Clean Diner® highchair cover, was born.
Over the years, the publicity generated for Clean Shopper shopping cart cover and Clean Diner highchair cover has spawned its own mini industry of shopping cart cover and high chair cover baby products. Rave reviews from national parenting and consumer publications (Parents, People, Good Housekeeping, TIME and American Baby) and kudos from nationally syndicated TV shows (The Big Idea, Dr. Phil, Good Morning America, CBS Early Show, The Today Show and The View) made Clean Shopper and Clean Diner household words. With the company’s additional lines of disposable Clean Shopper and Twins Clean Shopper in 2004; the addition of the Clean Changer baby chaning pad in 2005; the 2006 launch of the Super-Soft Clean Shopper; The Disposable Clean Diner; and My Traveling ABCs book and plush toy set, and the 2007 launch of the new Clean Burper baby burp cloths, Babe Ease, LLC continues to provide innovative, affordable baby products to parents everywhere.
When Clean Shoppers® first appeared on the market, the idea of protecting babies from shopping cart germs was as foreign to families as Mars. Today Babe Ease, LLC, holds 20 U.S. and international patents and trademarks with products sold in retail stores and ecommerce sites across the U.S. and as far away as Australia and New Zealand.
Research on the topic of shopping cart germs abounds, and the public is growing increasingly aware of the necessity to protect babies from the disease-causing bacteria found on shopping carts and even wooden restaurant highchairs.
Deeply committed to finding a cure for breast cancer and helping children and families conquer autism, Babe Ease, LLC, also contributes 5% of October’s profits to the ESSCO-MGH Breast Cancer Research Fund and 5% of May’s profits to the Nashoba Learning Group. More information about these two organizations can be found on the company’s website at www.cleanshopper.com.
Babe Ease, LLC, is a privately held company headquartered in Pelham, New Hampshire.
