Babe EaseÒ Announces Breast Cancer Research Initiative: Donates Proceeds from Sale of Pink Gingham Clean ShoppersÒ to ESSCO-MGH Breast Cancer Research Fund
Pelham, NH –Babe EaseÒ, LLC, the New Hampshire-based creator and distributor of the Original Clean ShopperÒ shopping cart cover and other award-winning baby accessories announced today it is donating $1.00 from every wholesale and retail sale of the company’s signature pink gingham Clean ShopperÒ shopping cart covers. The money will go directly to the ESSCO-MGH Breast Cancer Research Fund, which supports cutting-edge breast cancer research.“We have always been dedicated to the well-being of families and this is a wonderful way to show our commitment,” said Missy Cohen-Fyffe president of Babe EaseÒ. “My personal connection to breast cancer and this fund, make our commitment all the more meaningful.”
According to Cohen-Fyffe, her father started the ESSCO-MGH Breast Cancer Research Fund with $25,000.00 in January of 1994, shortly after her sister had been diagnosed and treated for the disease. Today, the fund has grown to over $3.2 million and has funded hundreds of thousands of dollars of research.
“The ESSCO-MGH Breast Cancer Research Fund is a rarity in the charitable industry,” said Cohen-Fyffe, “with 100 percent of every penny raised going directly to research. Not one penny comes off the top for administrative purposes, because everyone associated with it works on a volunteer basis. So, $1.00 donated to the ESSCO-MGH Breast Cancer Research Fund is a dollar more toward a cure.”
Information about the ESSCO-MGH Breast Cancer Research Fund can be found at http://www.esscomgh.org/ or at the Babe Ease website at http://www.cleanshopper.com/.
